Overcoming Mounting Data Challenges with an Experienced Data Contractor
- September 6, 2023
A major eCommerce retailer rapidly disrupting the vitamin, nutrition, and supplement space was facing considerable operational challenges as a result of its rapid growth. Sprawling data siloes, mismanaged data, and ill-informed reporting highlighted a dire need for a resource with the experience and expertise to help the company avoid the data and technical pitfalls that face many digitally-native start-ups. Our Client engaged BCTG to help diagnose the challenges facing the organization and identify the right-fit resource to manage the mounting data obstacles and provide a foundation for future growth leveraging a data-backed, analytical organizational approach.
Business Challenges
Fragmented, siloed marketing data existed in both third-party vendor systems and unstructured environments, and sales data was divided across two separate third-party vendor systems, making it ineffective and unable to be leveraged for decision-making or planning. Financial and customer data was also disparate across three separate systems, preventing the organization from gaining a holistic and clear understanding of the business and customers. These unstructured, fragmented data siloes led to inaccurate or outdated reporting, creating distrust in the data and preventing informed, data-backed decision-making. Data processing costs in Snowflake were already high and the team lacked recourse in monitoring or mitigating undue costs and unnecessary spend. Finally, the company lacked a singular data extraction tool to allow for more agility and flexibility in leveraging the data.
Overcoming Mounting Data Challenges with BCTG
With these challenges in mind, BCTG leveraged its robust network of fit-for-purpose consultants and comprehensive, proprietary screening process to identify 3 potential candidates with 5+ years’ experience in the technologies making up our Client’s technology ecosystem. Each candidate had experience addressing similar challenges across a valuable mix of eCommerce brands, digital natives, and retailers.
Following individual interviews with our Client, one of BCTG’s candidates was selected as a one-year, remote resource tasked with identifying and addressing the underlying technical, operational, and strategic issues underlying the above challenges.