Enhancing E-Commerce Platforms in New Shopping Landscape

Retailers and B2B businesses alike are feverishly updating and revamping e-commerce platforms to meet changing online shopping requirements. And the challenges extend much further than the online experience – discerning shoppers consider a seamless digital interaction mere table stakes. Consumers and corporate shoppers demand a level of customer service and product availability that forces sellers to reimagine their supply chains and all the behind-the-scenes computing that makes pushing the ‘Place Order Now’ button a reliable experience. Leading management and technology consultants at Clarkston Consulting are helping retailers and CPG manufacturers climb this mountain. Clarkston recently featured a case study on successful efforts to guide a big-box retailer through enhancements of its e-commerce platforms to fit consumer demand. Summarized below, you can access the full case study here.

Situation: A large big-box retailer (50,000+ employees, $10bn+ revenue) was struggling to deploy a new e-commerce platform while facing project management challenges.

Objective: Improve e-commerce revenue and profitability while reducing maintenance and support costs.

Approach: Unite multiple work streams under common project leadership to manage  design, development and testing, and system deployment strategy.

Outcomes: Improved UX, streamlined customer journey, enhanced baby registry experience, improved desktop and mobile experiences.

E-commerce solutions abound and our consultants are equipped to guide you through process and technology projects, whether you leverage tools like SAP Hybris, Magento, SalesForce Commerce Cloud, Oracle ATG, Shopify, or other leading tools.