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Digital Twins and Advanced Analytics: Who Actually Builds and Maintains Them?
Digital twins have evolved from a futuristic Industry 4.0 concept into a practical business tool for manufacturers, utilities, logistics providers, and infrastructure operators. Powered by advanced analytics, IoT data, AI, and cloud platforms, digital twins help organizations simulate operations, predict failures, optimize assets, and improve decision-making in real time. KEY TAKEAWAYS Operations and engineering leaders are often the starting point for digital twins because
Clarkston analyzed
The patterns Clarkston found in what made companies successful during uncertain times were for Life Sciences organizations, a combination of well-timed M&A activity, robust product launch pipelines, and the right mix of commercial capabilities enabled winners to get their therapies to patients and grow faster than their peers.
In the Retail and CPG sector, brands that delivered on functional elements of the shopping experience (e.g., convenience, functional performance, and the right value equation) and connected with the customer on a deep emotional level were more successful than their peers.
Clarkston's experience working with consumer products and life science companies suggests that organizations fail to achieve ambitious transformations when they get caught in an “execution trap” when execution is not sufficiently balanced by strategy. They have found that execution may outweigh strategy when time is not set aside for planning and optimization; when a healthy bias for action is not supported by facts and analysis; and when knowledge is overly concentrated in a few individuals.

The SAP Activate Methodology
Our sister company, Clarkston Consulting is taking the lead in running with this approach by rolling out pre-configured “SAP Accelerator” solutions for Life Sciences, Consumer Products, and Wholesale Distribution industries.
These accelerator solutions delivered by Clarkston Consulting include pre-configured solutions, custom developments, system documentation and training materials that will change system delivery from the historic approach of “Gather Requirements-Build-Test-Test-Test-Go Live” to a model of “Gap Analysis-Solution Adjustment-Test-Go-Live”. They deliver proven solutions for these industries in a shorter time frame with less risk. Thus, helping clients unlock the value of their business faster and cheaper than ever before.
As ERP solutions have evolved, it is wise to evolve the implementation approach along with them. 












