Key SAP Solutions for CPG Companies

In today’s increasingly digital world, it is vital that consumer packaged goods (CPG) companies alter their strategies to remain competitive. The push for change was exponentially accelerated due to the COVID-19 pandemic as consumers shifted towards online and omnichannel shopping. As a result, those who have yet to implement new solutions are falling further behind. After all, 95% of CPG companies transitioned their business model to pursue direct-to-consumer channels during the pandemic. With the right SAP solutions, CPG companies can embrace the digital era while improving internal processes, speed, and scalability. 

Benefits of SAP Solutions for CPG Companies

SAP for CPG companies can provide an array of benefits, from product innovation and goods manufacturing to supply chain resilience and consumer experience. With the impacts of the pandemic still lingering, disruptions and shortages continue to impact the supply chain. But, with solutions like blockchain and IoT sensors, your business will have more visibility to combat these challenges. This unique insight also lends a hand in improving manufacturing processes, as your business can better access supply and demand.  

In addition to supporting the supply chain and manufacturing, SAP solutions can help fine-tune the omnichannel experience by turning consumer data into real-time insights. This not only helps companies gain a deeper understanding of consumer wants and needs or habits and behavior, but it also allows them to leverage this information for improved decision-marking in their eCommerce strategy, product development, marketing, and more.  

3 Key Solutions to Consider

Responsible Design and Production

In line with supply chain management, Responsible Design and Production helps promote sustainability in a circular economy. This solution compares data and regulations to determine obligations in the market, leveraging cloud deployment, live connectivity, and more. It enables companies to more easily manage and track their environmental responsibilities, — leading to reduced exposure, fulfilled commitments, and empowered consumers. 

Logistics Business Network

SAP’s Business Network for Logistics promotes collaboration and unity throughout the entire company’s pipeline in a centralized location. It creates an open network with agile and resilient processes and enables improved communication among all trade partners. With this solution, companies can improve product tracking and general transparency, material traceability, supply chain resilience, and more.  

S/4HANA

SAP S/4HANA is a ready-to-run cloud ERP solution, providing companies with a best practices resource that enables faster time to value with fewer technical issues. For CPG companies, SAP S/4HANA optimizes processes, improves product and service quality, and promotes continuous innovation. 

Implementation Awaits

While the wants, desires, and expectations of consumers evolve day-to-day, CPG companies are expected to keep up. New challenges and roadblocks will continue to arise, but with the implementation of SAP solutions, CPG companies can remain resilient, agile, and competitive. Regardless of where you are in your SAP journey, our experts at BCTG are here to help. Whether that be for guidance on implementation processes or a conversation about what solutions are best for your CPG company, we are equipped with the knowledge needed to help jump-start your journey with SAP today.